Flatironed Hair.

After the big hair that dominated most of the ’80s deflated, it was time to go straight. With the introduction of mass-market flatirons, women could achieve sleek strands at home in minutes, and the launch of John Frieda’s Frizz-Ease serum in 1992 ensured humidity-defying silkiness and shine. “We knew it would be big when we developed it,” Frieda says. “But the response was overwhelming. You’d have thought I’d invented penicillin.”




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